Mahindra Thar Roxx : Mahindra’s legendary off-roader, the Thar, has come a long way since its early days as an all-out, no-nonsense SUV — it is now a lifestyle statement, per se.
Catering to the increasing popularity of customised looking vehicles and youth oriented branding, Mahindra introduces a new limited edition variant of its popular off-road SUV, the Mahindra Thar Roxx.
This limited edition delivers style, charisma and luscious extras to a pre-possessed star.
Although the Thar Roxx doesn’t offer significant mechanical changes, it adds cosmetic changes and some feature tweaks that will make it appear distinctive on the road, with a bit of that up for the big leather towns and the city without adulterating the recognizably capable Thar off-roading DNA.
Decoration: More Aggressive, More head-turning
The Mahindra Thar Roxx is only a package over the LX trim but revs up the design by a level with stock custom goodies.
That model has red-accented bumpers, black-and-grey decals, all-black alloy wheels, and blacked-out roof rails for a rougher, stealthier look.
The sides and rear get a unique ROXX badging as well; it just adds to the limited-edition appeal.
Both the off-road profile and standing remains quite strong with chunky cladding, high ground clearance, and a shortened wheelbase that visually give the Ecosport as much of a big dominance in the urban sprawl as it does facing the wilderness.
The Thar Roxx succeeds in doing what buyers want the most these days: an SUV that looks battle-ready but also fit for the city.
Interiors: The Same, Sportier
On the inside, the changes are minor but significant, in a good way. The interior has red contrast stitching on the steering wheel and seats which are a nice touch to go along with its sporty looking exterior.
The dashboard is identical to the regular LX, so you still get that 7-inch touchscreen infotainment system, Apple CarPlay as well as Android Auto, Bluetooth connectivity for your phone and speakers that are mounted to the roof.
The convertible soft-top as well as hard-top options are still available depending on what variant of the Thar Roxx you pick.
The cabin, while compact, comes across as modern and functional, with washable flooring and water-resistant switches, lest you forget this is indeed an off-road tool as its base.
It’s not a luxury sport ute, but it’s rugged yet usable, as anyone that drives to a trailhead or commutes to a downtown apartment can appreciate.
Engines and Off-Road Abilities
On the mechanical front, the Thar Roxx continues to feature the same tried and tested powertrain options as the regular Thar:
2.0L mStallion turbo-petrol (150 PS, 320 Nm)
2.2 litre mHawk Diesel engine (130 PS, 300 Nm)
Both are offered with a 6-speed manual or a 6-speed torque converter automatic.
The Thar Roxx also retains the critical 4×4 drivetrain with a manual shift transfer case that features low-range gearing and mechanical locking differential and pretty much validates it as an off-roading machine.
Short overhangs, good approach and departure angles, ladder-frame construction guarantees it remains a beast off the road – even with the makeup.
Safety and Utility
Like the regular Thar, the Thar Roxx also offers :
Dual airbags
ABS with EBD
ESC (Must specify if Traction Control or ESC)
HillHolder and Hill Descent Control
Roll cage structure
ISOFIX anchor points
Thar is still a 4-seater SUV with negotiable rear seating for shorter rides and cramped boot while being all seated. It’s ideal for small families and weekend adventurers.
Pros:
Exclusive design featuring sporty touches
Four-wheel drive, None compromised
Perfect for city attention and weekend getaways
Cons:
No Mechanical changes over Thar Standard variant
Still not a great daily family car
Not enough luggage space if you have back seats up
Cosmetics are over-priced.
Available in limited quantity only
Mahindra Thar Roxx: Conclusion
The Mahindra Thar Roxx is for those who demand more than just grunt—they demand style, exclusivity and attention.
It doesn’t alter the basics of Thar but instead enhances it further with a custom-styled offering that spares buyers the trouble of aftermarket customization.
If you are an individual who likes the Thar but prefers it to be a tad more aggressive and unique outside the showroom, the Roxx edition is undoubtedly endearing.